As the West Midlands Integrated Transport Authority, Centro takes a leading role in transforming public transport services in the region. Centro puts diversity and inclusion at the heart of public transport services and employment practice. They have invested and continue to invest in a range of strategies to ensure they are a diverse and inclusive employer. In service delivery, Centro has heavily invested in the development of fully accessible facilities such as state of the art bus stations, and accessibility aids, such as their award winning bus hailers. Over the last 10 years, 55 community projects have been funded through the Transport Regeneration Fund. This has resulted in Centro partnering with over 120 organisations and 63 match funders. A range of pioneering initiatives have been implemented to achieve a diverse workforce such as A ‘Get into Transport’ programme, comprehensive equality training and objective assessment recruitment methods. As a result Centro has significantly improves its workforce representation.