Gentoo Group is a social business whose ambition is to improve the lives of the people, communities and the environment in which they operate by investing in people, the planet and property, what they call ‘the Art of Living’. As a ‘profit for purpose’ organisation, they use any profits from their commercial activity to reinvest back in towards achieving this. Gentoo has obtained recognition from a number of sources for its work and commitment to equality and diversity and clearly puts a phenomenal amount of effort into this area. Their dedication is outstanding and quality evidence showcased the number of initiatives and projects put place to encourage and embrace diversity internally and externally. Gentoo make it their business to champion causes to eradicate inequality, drive change and challenge conventions, promoting diversity and inclusion across so many spheres. This extraordinary housing association clearly demonstrate to employees and residents why inclusion it is integral within their corporate vision and values.